This fashion week to me could be divided into two different poles — Fashion pole and Anti-fashion pole, fashion trends and ”enough” to fashion trends. If “fashion pole” is something we all very well familiar with, “anti-fashion pole” became seriously new direction.
It was (is, and always will be) all about chasing editors’ and bloggers’ love, newer, better, brighter, shorter, crazier — you name it — collections and shows. Anna Dello Russo summarised it best — her “Fashion shower” video with all those “fashion rules” went viral and so far scored half a million views on youtube (promise you won’t take it serious:)) That’s what the industry is about. And this is probably why “anti-fashion pole” was so much anticipated.
“Anti-fashion pole” became clearly the new direction. It wasn’t about fashion trends. Rather, it was about the death of trends. Seriously, how ridiculous this whole idea is — making up the trends for every season, and then mid-season with the only purpose of selling more and more to the customers. Why customers, me and you, should reject themselves for fashion-sake and even pay for it?
CR Fashion Book
This whole “anti-fashion” idea started with absolutely unpredictable Carine Roitfeld‘s new biannual magazine. CR Fashion Book was launched during NYFW and took everybody by surprise. The idea for the book was born at pretty much the same time when Carine realised her daughter was pregnant. The first issue is all about the most important things in life — children, new life, family…The covers (yes, the magazine has two covers) speak for themselves — natural (Lara Stone-curved) beauty, innocence, joy of life.
Carine postponed some interviews just because she was missing her grand daughter! And it’s at “the most important moment in life” — the launch of the magazine (remember Phoebe Philo last season due every second and still working backstage last season?)…
“The chicest grandma in the world” (that’s how media called her and I totally agree) who had guts to say big good bye to French Vogue, knows a thing or two about true life values.
Everyone was talking about face-off — two most anticipatin shows of the month. Raf Simons for Dior did deliver fantastic collection, critics’ and bloggers’ “love forever” etc. Hedi Slimane for Saint Laurent (I’m going to miss “Yves”) however “said everyone big “F U”" (it’s a very jealous quote from Susie Lau who wrapped the show better than everyone else) and presented the collection that left fashion world a bit confused. I don’t have anything to add to Susie’s post so just visit her post — I totally agree every single word there.
My favourite street photographer (and I’m sure yours too) has just announced new project called “If you’re thinking about…” That’s what he tells about it: ”
“While I was in Paris I was talking to a friend of mine who is a big fan of street style blogs in general. She told me she uses blogs for inspiration to put her looks together. I guess I already knew this, but for some reason the way she said it struck a cord in me, and made me realize that I have a wealth of images that, even though they’re easily searchable on the blog, still need a bit of editing to make it even easier to inspire the audience. That’s what I’m going to try and do with “If You’re Thinking About…” I don’t call it a trend page because I have no idea of these things are “trends.” It’s just things I seem to be seeing repeatedly”
The key here is “I don’t call it a trend page because I have no idea of these things are “trends”.
To me this is the final bullet to the whole concept of fashion trends set by some 50 people in the
fashion world. Inspiration is all around you, inspiration is you. You don’t need anybody else’s opinion what you want to wear next season. In fact, you don’t need to divide your plans by seasons.
Throw away these old-fashioned rudiments called fashion trends. Just be yourself — it’s the most beautiful trend one can create.